Welcome to the Sage x EFL
Reporting Dashboard

Season 2025/26 · Live Partnership Reporting

About This Dashboard

Live performance tracking for the Sage x EFL partnership across the 2025/26 season. Built around three objectives: grow Sage brand awareness among accountants and small businesses, drive consideration and preference in the market, and deliver measurable commercial attribution through the EFL platform.

Data refreshes automatically every 5 minutes. Use the tabs to explore performance across reach, engagement, digital, ticketing, and brand health metrics.

Season

2025/26

Competitions

Data

Live

Tabs

What's Inside

Broadcast

TV viewership across all EFL competitions, tracked cumulatively vs last season.

Attendance

In-stadium attendance across Championship, League One, League Two and cup competitions.

Social Media

Owned social impressions, CTR, OOH and campaign performance month by month.

Ticketing

GA and hospitality ticket usage by club, with an interactive map and channel breakdown.

Digital & Out-of-Home

Sage.com sessions driven by EFL content plus out-of-home impressions — monthly and cumulative.

Email / CRM

Campaign send volumes, open rates and click-through rates across all Sage email activity.

Brand Tracking

Wave 1 vs Wave 2 brand health: Awareness, Consideration and Preference vs Xero & QuickBooks.

Season Image Gallery

All partnership photography from the 2025/26 season is stored in our shared image library. Click below to browse and download.

Open Image Gallery

Opens in a new tab · Right-click any image to save

Official AccountingSoftware Partnerof the EFL.

Partnership Reporting

Welcome to the Sage x EFLReporting Dashboard

About This Dashboard

What's Inside

Season Image Gallery

Official Accounting
Software Partner
of the EFL.

Welcome to the Sage x EFL
Reporting Dashboard